Fish shop continues in the family

Posted on 10th May 2018 | in Business News , Community


Sisters-in-law Kerry and Alane Bould

The wet fish shop on Amble’s Queen Street has had a makeover and a takeover – albeit within the same family.

Previously run as J&J Seafoods, the shop has had a dramatic makeover, with a feature wall catching the eye as you walk in. A chilled display of fresh seafood salads is followed by a large counter filled to the brim with locally sourced sea fayre.

Sisters-in-law Kerry and Alane Bould have taken over the running of the newly renamed Endeavour Seafoods shop, while their husbands, fishermen Richard and Michael Bould continue to provide the crabs and lobsters from their boats Bold Endeavour and Bold Coquet.

Aline told The Ambler “Jan Henderson and Joan Bould retired, and we didn’t want to see the shop close, so Kerry and I have gone into partnership and bought them out.”

All the produce is locally sourced, the white fish is from the North Sea and North Atlantic, other fish is obtained from North Shields fish market, while smoked fish comes from Craster.

As ever when there is fish involved, bureaucracy is not far behind. Despite being married to Amble fishermen, Aline and Kerry must still apply for a licence to buy fish directly from the Amble fleet.

Kerry said “Richard and Michael have been fishing for over 40 years. They started out with crab and lobster boats, and then had a trawler. But the regulations just got so much that they went back to the crab and lobster boats.”

The shop is open from Tuesday to Saturday. Customers are encouraged to come in and browse the counters and shelves, and the shop is dog-friendly, with a jar of complementary treats and sprats on the counter – although the latter appears to be an acquired taste.

To add to the produce on display the shop sells a range of sauces, dressings and drinks.

“We’ve just added a range of sauces and dressings, terrines and rillettes from Bay Tree” said Alane. “And we have our own branded lobster soup from Ballancort.”

For prices and opening times see their website: www. The shop is also on Facebook.

Anna Williams

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One thought on "Fish shop continues in the family"

  1. Joan Moses says:

    Good Luck in your new venture, I hope you have lots of customers that go out and let their friends know how good your produce is.

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