Living healthily in midlife

Posted on 12th May 2016 | in Community

A new campaign has been launched to help adults avoid future diseases caused by modern day life.

The campaign is called ‘One You’, and targets habits and behaviours – such as eating unhealthy food, drinking more alcohol than is recommended, smoking and inactivity which causes 40% of deaths in England.

‘One You’ aims to encourage middle aged adults to take control of their health to enjoy significant benefits. In Northumberland:
•1 in 6 adults smoke
•7 in 10 adults are overweight or obese
•1 in 3 adults are not physically active

Currently 15 million Britons are living with a long-term health condition, yet studies show living healthily in middle age can double your chances of being healthy when you are 70.

The new campaign from Public Health England will help adults in Northumberland to move more, eat well, drink less and be smoke free. One You will also provide information on how people can reduce their stress levels and sleep better.

It is encouraging adults to start by taking a new online health quiz, called ‘How Are You’. This innovative quiz provides personalised recommendations based on your results and directs people to advice to help them take action where it’s most needed.

Over half of 40-60 year olds taking the ‘How Are You’ quiz said they were likely to change their lifestyle to improve their health because of the feedback it gave them.

Professor Kevin Fenton, National Director of Public Health England said: “For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health. We want everyone across the country to know that it is never too late to get your health back on track.”

Search ‘One You’ online to find the quiz.

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